INSIDE THE HUSQVARNA MERGER: WHAT’S NEXT FOR THAT ICONIC BRAND FURTHERMORE, IT IS NEW PROPRIETORS


KTM North America President Jon-Erik Burleson along with Roger DeCoster.

KTM’s Jon-Erik Burleson and Werner Kastenauer recently discussed KTM’s plans for that immediate future of Husqvarna in the in-house “Husqvarna Motorcycle Journal” newsletter. This is actually the what they stated
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It’s the question that has been upon everyone’s lips following the sale of Husqvarna in order to Pierer Industry AG. We’re approaching having answers to all the burning up questions, however the first order of business – and something Husqvarna and KTM are still in the middle of – is getting through the transition period. People such as KTM Northern America’s CFO Werner Kastenauer and president Jon-Erik Burleson have been charged using the task to ensure the U. S. transition is a smooth one particular, and have been working diligently behind the scenes in order that business has not – and will not – end up being interrupted during the ownership change.


KTM competition team manager Hole Beier has the KTM team almost all s ewn available 2014, so he has turned their attention to the new Husqvarna Grand Tarif motocross team for 2014. Plus, you will have a united states offroad team.

As they near the tail end of the initial transition period, Kastenauer and Burleson explain about the critical steps being taken essentially of Husqvarna’s transition, and talk about what changes have already occurred, what is yet to become decided and what we can be assured will not change.

“WHO CAN THE NEW PRESIDENT END UP BEING? WHERE WILL THE PARTICULAR HEADQUARTERS BE? WHAT WILL THE NEW DESIGN LINE APPEAR LIKE? ” IT MIGHT APPEAR LIKE NOT MUCH HAS HAPPENED BUT. BUT FROM INSIDE, A GREAT DEAL HAS ALREADY TAKEN PLACE.

To those on the outside awaiting answers to questions for example, “Who will the new president end up being? Where will the particular headquarters be? What is going to the new model line look like? ” it might appear like not much has happened however. But from inside, a great deal has already occurred. There are various bodies functioning diligently concealed from the public view in order to usher the Husqvarna transition along, foremost being KTM’s Werner Kastenauer, that has been at work since day one.


The actual collateral damage from the KTM/Husqvarna merge is actually Hu saberg. It will likely be folded in to Husqvarna, that is kind of installing, since it was obviously a spin-off from Husky when these were sold to the particular Italians decades back.

“A lot has already occurred, ” Kastenauer stated. “We’ve been given a lot in this short period of time. The very first phase of our transition back in February was to make sure the guys at the Husqvarna Motorcycles North America office were able to visit the office, open opportunities, switch on the computers and have emails. There were to make every thing work in just a two-week time period and we could keep the store in existence.


Romain Febvre will probably be signed to race for that all-new Husqvarna team in the 250 GPs. He currently events for that Jacky Martens KTM team (and Martens has been given control of the particular 2014 Husky team, while the 400 team will be paid in order to Kimi Raikonnen’s SNOW one particular team).

“We then knew that we required to send a solid signal to the dealer network to exhibit the Husqvarna brand is actually alive – and that is what we did whenever we launched the Springtime Fever sales advertising. That has assisted the dealers, and helped the consumer see that there should be confidence in the brand, that we all are here and things are moving forward.

“THE THIRD STEP RIGHT NOW IS WE ARE MOVING FROM A BMW INFRASTRUCTURE TO AN IMPARTIAL HUSQVARNA INFRASTRUCTURE… ”

“The 3rd step right now is actually we are moving everything from a BMW infrastructure to an independent Husqvarna infrastructure meaning we are moving the matters center, we are moving all the parts, we’re moving the particular bikes so we can ship and provide these items out of the KTM infrastructure at this time. ”

Husqvarna’s interim reliance on KTM infrastructure is a necessary move, as Burleson stated, “You cannot really take a look at Husqvarna North America as a real standalone subsidiary with its own distribution centre and its own accounting center because all of that was provided by BMW. To make business work on day one without BMW, yeah, we are going to need to part of. ”


KTM wishes to utilize as many natural Husqvarna parts as you possibly can, while weeding out the particular BMW items. The actual TC250 engine is definitely the newest motocross motor in the last Husky selection.

It is logical enough in order to assume that manufacturers under common ownership will share a number of sources, but Burleson clarified some specifics on how exactly Husqvarna will retain its autonomy from KTM in North America.

“WE CAN DRIFT AWAY FROM THE BMW-INFLUENCED PRODUCT DESIGNS – IT’S JUST LOGICAL. ARE USUALLY WE LIKELY TO SUPPORT THEM THROUGHOUT THE USEFUL LIFE THAT A CONSUMER OFFERS? ABSOLUTELY. ”

“Customer service, racing and advertising – those would be the three most important to have individual from an internal staff members perspective. It also makes good business sense to possess a separate sales staff and a individual dealer network. We might be doing some hybrid ways to the salesmanship that would be aimed at just being uncomplicated business along with from a dealer viewpoint. But when you talk about racing and marketing and customer service, that’s gotta be standalone. ”


But to be answered is actually how much from the Husqvarna flavor will remain in the 2015 selection, versus how many KTM parts. It has to be taken into account which over time, Husaberg went from a unique page rank oduct to a KTM clone . The price structure advantages from as much parts sharing as feasible when it comes to tires, brakes, suspension system components, t evers, sprocket along with other easily translated parts.

Once the transition period is actually complete, the new chapter is going to be well coming. Husqvarna is actually cleaning the slate by offering incredibly low prices on remaining inventory, but that shouldn’t suggest that the company is planning to clear out parts and support for present versions.

“For sure there will be support, ” Jon-Erik stated. “The current product isn’t destined to be something that is shelved and put away from life. That’s not a fair way to look at it. We are going to drift away from BMW-influenced product designs – it’s just logical. Tend to be we likely to support them through the entire useful life that the consumer offers? Absolutely. ”

This specific initiative has additionally kept people such as Kastenauer quite busy concealed from the public view, or even as Burleson describes, “at an overload capacity” focused on making sure systems work, replacement parts have been delivered and motorcycles get delivered.

“WE ARE 100% DEDICATED TO SUPPORTING THE CURRENT HUSQVARNA SELECTION AS WELL AS ALL OF THE BIKES WHICH ARE IN THE INDUSTRY, ”

“We are usually 100% dedicated to advocating for the current Husqvarna selection as well as all of the bikes which are in the industry, ” Kastenauer left a comment. “There is going to be technical expertise and we’ll fully support the whole lineup along with spare parts and components. ”


In case MX A wanted to wager, we think which Pit Beier could be looking at former KTM rider (and current Pro Circuit 400 rider), Tyla Rattray to get a spot on the new Husky 450 team.

As for the big bulletins the outside world remains awaiting, Kastenauer discussed how soon we might expect to hear. “We are fairly close to making several official announcements. For now we just want to make sure we can provide the customer and dealers support they require. In the second step we are going to think about our company structure, that is in charge of what and logistics of where the headquarters is going to be. ”

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